Wednesday, 9 March 2011

Event floristry

One of the best and most stressful parts of our business is doing flowers for events, whether it is for a wedding or other event, bringing amazing colours and freshness into what can be very sterile environments always makes such a massive difference.


Obviously we are normally guided by the type of event it is we are doing flowers for. Say if it is a wedding we generally speak to the bride about the colours and style of the rest of the day. The bridesmaids dress, the brides dress, where they are getting married and where the reception is being held. The time of year is also a big influence to the sort of flowers that going to be used. There are a lot of flowers that are all year round but still there are some flowers, popular ones like peonies and hydrangeas that are still really quite seasonal. If they can be brought out of season they will be very expensive and could be substandard quality.


For different events for example a companies annual conference the company colours usual take part in the choice of flowers. It's a good place to start anyway! If it is a big conference of say 100 tables or more budget will most likely be a big factor. Most companies wouldn't want to spend more than £10-£15 per table on flowers so choice is dramatically narrowed. Also if you are having to make a hundreds of an arrangement, normally having to make them up the day before, you want to make sure the arrangements and reasonably simple to do.


If you can see the venue before the day that you are due to set up and speak to the organisers or owners of the venue about the logistics, timings, drop off places etc then that will make life much easier on the day of delivery and set up.


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